50 Mind-Blowing Social Media Statistics Every Marketer Must Know in 2023
The Latest Social Media Stats for Informed Marketing Decisions
Social Media Usage Statistics
1. Active social media users worldwide are expected to reach 4.65 billion by 2025. Source: Hootsuite
2. TikTok is the most downloaded and used social media app globally, with over 1 billion monthly active users. Source: Business of Apps
3. India has the highest number of social media users with 462 million, followed by China with 441 million. Source: Statista
Social Media Marketing Statistics
4. 93% of marketers use social media for business purposes. Source: HubSpot
5. 79% of businesses believe that social media has improved customer relationships. Source: Salesforce
6. 49% of consumers use social media to discover new products or services. Source: SproutSocial
Social Media Usage Trends
7. Video content is the most popular type of content on social media, with 85% of users consuming it regularly. Source: Wyzowl
8. 58% of social media users access it through their mobile devices. Source: Statista
9. Social media users spend an average of 2 hours and 23 minutes per day on the platforms. Source: eMarketer
Gov.br
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